PawPath

Biscuit, one tap from a perfect walk.

Pain: Walk trackers look boring. Demo ads get skipped.
Creatives: 3 hooks · 20 s · 9:16
Channels: Meta (Reels, Stories, Feed), Google App Campaigns
We measure: Hold rate · CTR · CPI · ROAS

The client

Dog-walk planner for families who share the leash.

Picks a walk for the dog’s mood and energy, builds a route through the park and keeps one walk journal for the whole family. Audience: dog owners aged 25–45, families who take turns.

The pain

Walk trackers look boring. Demo ads get skipped.

For the business. A walk tracker is a map and some steps. People don’t see why they need another app, and screen-demo ads are scrolled past in a second.

For the user. Walks get repetitive, the dog is bored, and nobody at home knows who walked Biscuit and when.

The solution

Turn the ad into a mini-game. The viewer makes a choice in their head together with the video and stays to see the answer.

“Great pick”, the route being built, a park map where paw prints draw the walk past points of interest, the family journal with a streak, the end card.

What we measure

Hold rate
CTR
CPI
ROAS

Concept case built to show the method. These are the metrics every hook is judged on; live numbers appear here once a client test runs.

Second by second

0:01 Hook: the viewer picks
0:05 Great pick, route builds
0:08 Paw-print route
0:13 Family walk journal
0:18 End card

How we built it

Dog clips in Veo 3.1, keyframes in Nano Banana
Wheel, swipe, map, paws and journal built in code
Voice with word-by-word captions
Wheel ticks and UI sounds synced to the motion
Three mechanics, one shared body

What you receive

3 interactive hooks
20 seconds, 1080×1920
Voice, captions, music and sound
Mechanic reusable for seasonal campaigns
Written test plan