Nuvo

Post-interface creatives, localised.

Pain: Fintech ads feel like bank banners. Low trust, high CPI.
Creatives: 3 hooks · 11 s · 9:16 · EN + DE
Channels: Meta (Feed, Reels), Google App Campaigns · US/UK and DACH
We measure: CTR · CPI · ROAS · Production

The client

Spending and subscription tracker for people who lose track.

Finds forgotten subscriptions, shows where the month’s money went and reminds you of payments before payday. Audience: working people aged 22–40 with several cards and subscriptions.

The pain

Fintech ads feel like bank banners. Low trust, high CPI.

For the business. Banner-style fintech ads earn little trust and expensive installs, and the client needs to open Germany without a new shoot.

For the user. Paying for an app deleted long ago; payday on Friday, rent on Thursday; money that “went on coffee”.

The solution

Pain with a smile, in the first person. The ad looks like a real post in the feed; you recognise yourself in a second, and Nuvo arrives as the easy fix. Then the same ads in German.

The post lands in the feed, her reaction plays and likes climb, a Nuvo card finds the subscriptions, the end card. Each hook has its own visual style.

What we measure

CTR
CPI
ROAS
Production

Concept case built to show the method. These are the metrics every hook is judged on; live numbers appear here once a client test runs.

Second by second

0:01 A post in the feed
0:03 Her reaction plays
0:05 Nuvo finds a subscription
0:07 Four found, $38 a month
0:10 End card

How we built it

Characters and dialogue in Veo 3.1, speech checked by transcription
Post interface, counters and the app card built in code
German version: translation, voice, currency, interface
Six ads: three hooks in English, three in German

What you receive

3 hooks × English and German
11 seconds, 1080×1920
Localised voice, text, interface and currency
Three visual styles, one per hook
Written test plan