Eight cases, one method
Each case starts with the pain, shows the ads we made and the metrics every hook is judged on.
-
Hiking app · UA-style hooks
TrailMate
Pain. Costly installs. Creatives burn out fast.
Solution. One pain per hook, one shared body. The viewer recognises their own bad day in three seconds, then sees the app fix it, so any difference in results comes from the hook alone.
Hook rateCTRCPIROAS
-
Dog walk planner · Interactive hooks
PawPath
Pain. Walk trackers look boring. Demo ads get skipped.
Solution. Turn the ad into a mini-game. The viewer makes a choice in their head together with the video and stays to see the answer.
Hold rateCTRCPIROAS
-
Fintech budgeting · EN + DE
Nuvo
Pain. Fintech ads feel like bank banners. Low trust, high CPI.
Solution. Pain with a smile, in the first person. The ad looks like a real post in the feed; you recognise yourself in a second, and Nuvo arrives as the easy fix. Then the same ads in German.
CTRCPIROASProduction
-
Habit tracker · UGC selfie
Habitly
Pain. Real UGC creators: slow, pricey, unpredictable.
Solution. An honest first-person story from one consistent AI creator. Trust comes from her weakness, not from product promises.
CTRCPIROASCost / video
-
Mobile puzzle game · Fail-ad
Pin Pal
Pain. Puzzle-game CPI is high, ad fatigue hits in days.
Solution. Fail on purpose, then win. The viewer sees the mistake and is sure they could do it right. Each hook is its own world with its own trigger.
Hook rateCTRCPID7 ROAS
-
Digital bank · Liquid Glass 3D
Lumora
Pain. Neobank ads all look the same. Nobody remembers them.
Solution. Lumora = lumen + aurora. An eclipse: the interface is dark and calm, light appears only where something happens. Liquid Glass 3D, one product feature per hook.
Ad recallCTRCPAROAS
-
AI rep counter · 3 designs
Tally
Pain. Manual rep counting. Doubt that AI really counts.
Solution. Show the proof, not the promise: a live skeleton on the body, joint angles, and the counter ticking up only when a rep really happens.
Hook rateCTRCPIROAS
-
Bella Dark · Character engine
AI Influencer
Pain. Starting from scratch. No audience, no budget.
Solution. One consistent character, any world. The same face, voice and style travel through history and fantasy, so every episode is new but the hero is always recognisable.
ViewsFollowersAd spend
Concept cases built to show the method. Live results are added once client tests run.