Lumora

Money, in a new light.

Pain: Neobank ads all look the same. Nobody remembers them.
Creatives: 3 hooks · 22 s · 9:16, 4K master
Channels: Meta (Reels, Stories), TikTok, YouTube Shorts, App Store preview
We measure: Ad recall · CTR · CPA · ROAS

The client

Digital bank we named, branded and launched from zero.

Instant card freeze, round-up savings, a month of spending in one ring, savings goals. Audience: digital natives aged 22–40 who compare neobanks by how the product feels.

The pain

Neobank ads all look the same. Nobody remembers them.

For the business. Neobanks look alike: white, blue, a card on the side. Ads are forgettable, and a premium look usually needs a 3D studio and six weeks.

For the user. No trust in “toy” fintech; people want control of their card and a clear picture of spending.

The solution

Lumora = lumen + aurora. An eclipse: the interface is dark and calm, light appears only where something happens. Liquid Glass 3D, one product feature per hook.

The card freezes with frost, round-ups fill the vault, the spending ring, a “Trip to Lisbon” goal at 68%, the end card “Open an account”.

What we measure

Ad recall
CTR
CPA
ROAS

Concept case built to show the method. These are the metrics every hook is judged on; live numbers appear here once a client test runs.

Second by second

0:01 Hook: your card, your rules
0:06 Freeze the card
0:10 Round-ups into the vault
0:15 A month in one ring
0:20 Goal and end card

How we built it

Research: dark fintech and Liquid Glass on Dribbble and Behance
Brand: name, palette, type, eclipse-ring logo
3D glass icons, card and ring
Bank interface and motion in code
Sound design in the track’s key, final in 4K

What you receive

Name, logo, palette, type
3 hooks, 22 seconds, 4K master
3D assets for app, site and social
Sound design and voice
App Store preview cut