Habitly

Two voices, one streak.

Pain: Real UGC creators: slow, pricey, unpredictable.
Creatives: 2 hooks · 21–24 s · 9:16
Channels: Meta (Reels, Stories), TikTok
We measure: CTR · CPI · ROAS · Cost / video

The client

Habit tracker for serial “I’ll start on Monday” people.

Habit cards, streaks, a progress calendar and gentle reminders. Audience: people aged 20–35 who have started on Monday and quit by Wednesday many times.

The pain

Real UGC creators: slow, pricey, unpredictable.

For the business. UGC is the strongest format in the category, but creators cost a lot, take weeks and vary in quality. The client needs a steady stream without casting or shoots.

For the user. Shame about abandoned habits, and no trust in “yet another app”.

The solution

An honest first-person story from one consistent AI creator. Trust comes from her weakness, not from product promises.

Hook to camera, the Monday-to-Wednesday story, finding Habitly with interface inserts, the result, the call to action. Word-by-word captions, natural pauses, one voice.

What we measure

CTR
CPI
ROAS
Cost / video

Concept case built to show the method. These are the metrics every hook is judged on; live numbers appear here once a client test runs.

Second by second

0:01 Hook to camera
0:05 Trying something new
0:09 Habits in one check-in
0:13 Why it stuck
0:17 Try it free
0:20 End card

How we built it

Character lock: the same face in every clip
Talking video in Veo 3.1, diction checked, cut by phrase
Interface inserts and captions in code
Two stories on one product

What you receive

2 UGC stories
21–24 seconds, 1080×1920
One AI creator you can reuse
Word-by-word captions
Written test plan